An Underdog Becomes Leader of the Pack.

The dogs at Tito’s Handmade Vodka offices and distillery are a constant reminder of the company’s mission to “unite with our friends, fans and partners to better the lives of pets and their families far and wide.”

by Anna Cooke

One of the very first employees of Tito’s Handmade Vodka was a dog named Dogjo. She was right by Tito Beveridge’s side when he started his distillery in 1997. It was the first legal distillery in Texas and the only crafts spirits distillery in the country, at the time.

During those early years, Tito’s Handmade Vodka was a one-man operation – from crafting and packaging to selling, delivering and dealing with paperwork. Beveridge and Jo often ate and slept at the warehouse. The 50-pound bags of dog food that Beveridge stored for Jo eventually attracted a revolving door of homeless pups, fondly called “distillery dogs.”

Beveridge has always said that he makes the vodka he likes to drink. “Since I was the guy making it, bottling it and selling it, I realized I couldn’t make something for somebody else. It was just fortunate for me that my palate falls into the bell curve of what vodka drinkers like.”

Taki
This is Taki, the current official distillery dog.

Tito’s Handmade Vodka grew and so did the number of dogs who hung around the distillery, as Beveridge continued to feed and take care of them. Today, the distillery is home to a handful of rescued dogs, including Taki, the current resident distillery dog who eats, plays and lives there. The dogs are a constant reminder of the company’s mission to “unite with our friends, fans and partners to better the lives of pets and their families far and wide.” Following the devastating destruction that resulted from Hurricane Harvey in 2017, it is no surprise that this dog-loving team came together to brainstorm the most effective and immediate ways to help those affected.

“When a natural disaster strikes, one of the largest groups affected is always stray and abandoned animals,” said Amy Lukken, Chief Joyologist of Tito’s Handmade Vodka. “We knew we would have to act quickly, even before the storm made landfall, in order to save as many animals’ lives as possible,” she added. The Tito’s team has an ongoing relationship with local animal shelter Austin Pets Alive! When they reached out for help, the Tito’s team provided as much support as possible, even as some of their own family members in Houston and surrounding areas would be displaced because of the hurricane.

Tito’s Handmade Vodka animal advocacy program, Vodka For Dog People, donated money to Austin Pets Alive! to help with the purchase of food, supplies and shelter for displaced animals after Hurricane Harvey hit Texas. More than 5,000 animals who were in Harvey’s direct path have been saved. Vodka For Dog People also gave locally to Wags Hope and Healing and Bailing Out Benji. On the people front, the company partnered with the American Red Cross with a dollar-for-dollar match of up.

Although Austin Pets Alive! and other Texas shelters have done a fantastic job at providing aid to these animals, disaster aid is still needed beyond the Texas border. The Tito’s team continues to help fund transportation methods for pets out of the Caribbean and Puerto Rico following Hurricanes Irma and Maria.

harveytruck
Tito’s employees and volunteers collecting donations after Hurricane Harvey in 2017.

Through the Vodka For Dog People (VFDP) initiative, more than 1,000 animal welfare nonprofits in over seven countries have been helped since its inception, six years ago. VFDP, which partners in more than 700 fundraising events each year, has been a permanent company-wide cause program for three years.

In Florida, VFDP has provided support to more than 50 different events and charities, including Vets For Pets Charitable Clinic in Tampa and Pet Pal Animal Shelter in St. Petersburg. “We expect those numbers will continue to grow as our Vodka For Dog People program gains more recognition and visibility, thanks to partners such as The New Barker,” said Beth Bellanti, Vodka For Dog People Program Manager at Tito’s Handmade Vodka. “The easiest way to get involved with Florida animal advocacy programs is by donating to local shelters and charities. We host VFDP events all over Florida,” Beth added. By the way, we saw a beautiful raffle basket of Tito’s Handmade Vodka with fun goodies at Manatee County Animal Services 4th Annual Adopt-A-Palooza  this past Saturday.

Vodka For Dog People is the perfect legacy to honor Jo, Tito’s first companion dog, almost 21 years ago. “Everyone has an incredible rescue story, including those of us who have adopted dogs from the distillery,” said Beveridge.

Reflecting on those earlier days, Tito thinks about failure in terms of energy. Harkening back to his geophysics days (he graduated from The University of Texas with degrees in geology and geophysics in 1984), Beveridge said, “Energy isn’t destroyed. It simply changes forms.” He uses this knowledge to his advantage whenever he is struggling with a project. “Your first instinct is to blame everyone else,” said Beveridge. “But, don’t blame it on anyone. Wrap your arms around [the failure] and take the blame, so all the energy becomes yours. You can’t destroy energy. You can, however, change the phase.”

We’ll toast to that.

Ulele_Group_Tito
The marketing team for Columbia Restaurant Group invited Tito Beveridge to Ulele. The Tampa restaurant serves Tito’s Handmade Vodka.

The New Barker is a Florida-based lifestyle magazine all about dogs and the humans who love them. Featuring original stories with award-winning photography in each quarterly publication since 2006 – each cover of The New Barker features an original work of art by a different artist. Subscribe today. 

The Dog Homefront: The Perfect Accessories for A Dog Lover’s Home.

Day trips are perks in our line of work. We meet new dogs and enjoy listening to humans tell their favorite  dog stories. Talking about dogs instantly puts a smile on everyone’s face and the room at ease. Here are some of our favorite stops over the last couple of weeks.
DUNEDIN
We recently met Charlie at Waterside Furnishings in Dunedin where “Dogs Are Allowed But Husbands Must Be On A Leash.” Charlie was born in Scotland and moved to Dunedin with his humans a couple of years ago. He has the sweetest face and the biggest Westie ears we’ve ever seen.
Charlie, the West Highland Terrier.
Our House a very fine house on Main Street in Dunedin has some beautiful treasures for the dog lover’s home and garden. Proprietor and fellow dog lover René Johnson has a special creative touch for retail. We fell in love with the outdoor accent sculptures, like this one. Cat Lovers, check out the Frida Cathlo art.
A variety of artisan dog sculptures for outdoor living rooms.
Cat lovers, you’ll find some surprises as well.

TAMPA’S HYDE PARK

Pottery Barn Old Hyde Park is having a Summer Sale and look what we found. Bulldog Bookends and a dog statue.

DADE CITY AND SAN ANTONIO
We’ve been traveling to and from Dade City for years, and enjoy our shopping visits at the always-evolving Dog Mania & Cats. On a recent visit, instead of heading straight out of town, we made a left at the light towards San Antonio. An old red brick building caught our eye, as did the sign of one of the businesses: Tangerine Hill – Red Dog Designer Home. The shop’s proprietor, Rose, is a dog lover and full of colorful stories, so naturally, her store has some surprising dog-themed finds. Afterwards, she insisted we visit with Uncle Johnny, next door, at San Antonio Antiques for some more surprises.
Fun signs and yard art at Tangerine Hill – Red Dog Designer Home.
Paper Towel Holder for Cat Lovers.
Porcelain dog figurines and cast iron dog candle holders.
Life size Standard Poodle glass statue at San Antonio Antiques.
Our new Wiener Paper Towel Holder from Tangerine Hill. Perfect!

 

Let’s Go Global.

by Anna Cooke and Heather Schulman

Even with a concise list of manufacturers to visit, we managed to get sidetracked at Global Pet Expo, last week in Orlando. The industry trade show for pet retailers is sensory overload with miles and miles of displays and products. Thank DOG for the various canines walking the floor, who helped bring us back down to earth on several occasions. There was Indie, catching the show from a backpack. And a sweet Pup In Pink Polka Dot whose name we did not catch. Then, there was Seamus. Oh Seamus, you stole our hearts. The Pyrenean Mastiff was part of the booth display at All Four Paws, makers of The Comfy Cone, The Chill Collar and The Wipe It Drool Towel (which Seamus was wearing).

 

Beds – There were lots of fun novelty items, like these Disney-themed beds and pillows (below). We loved the look and feel of the faux fur dog beds from Baylee Nasco, designed and manufactured out of Hialeah, Florida. That’s Chai Latte sitting on a pile of their beds at the show. One Lucky Dog in St. Petersburg carries the Baylee Nasco line. Feeling is believing.

 

Our favorite beds, paws down, are the ones made by Bowsers Beds. We have some throughout our home, and they still look brand new, after years of machine washing and drying. Now, it’s time to make an investment on some new ones. The dogs love them. The new, soft neutral colors are fabulous and will look good with any home’s color scheme or decor style. Fluffy Puppies Dog Store & Salon will be our go-to for our next round of Bowsers Beds.

Bowsers_TheNewBarker

Travel – Luggage can be a fashion statement. For those of us who love taking trips with our dogs, The Pet Collection from Chariot Travelware is the hound’s bow WOW! The hard side cases are fully lined inside and feature a high quality telescopic handle with push button locking system. They are gorgeous. If you order online, tell them THE NEW BARKER dog magazine sent you.

 

Unleashing The Power Of Play – We enjoyed meeting the new team at Planet Dog. This Maine company continues to impress us with their innovative creations of tougher toys. They don’t forget to include puppies and seniors in their plans when thinking up new product designs. And, the toys are all 100% guaranteed. You can’t beat that. We’ll be heading to Pet Food Warehouse in St. Petersburg, BarkLife Market & More in Seminole and Dog Mania+Cats in Dade City for our next toy supply. Our dogs can’t have too many, right?

Planet_Dog_TheNewBarker.jpgNeat Stuff – It’s always nice to put a face to the months of email correspondence. We met Jane with foufouBrands, creators of foufoudog designer wear. They also make Vegalicious, a 100% natural vegan treats for dogs, made in the USA. We also met the exuberant Kevin Roberge, who was passionate about the new product lines being created by ThunderWorks, inventors of ThunderShirt. #ThunderShirtYourself Although we missed seeing our contact Andrea Friedland with PAWZ, stay connected to THE NEW BARKER, as we’re planning something fun with them, later this year.

 

Friends and Associates – We ran into a longtime friend of THE NEW BARKER, Tom Brennan at the American Pet Nutrition booth. We said hello to Dr. Marty Becker at the Media Roundup Luncheon and ran into his daughter, Mikkel Becker, on the showroom floor. We saw Kris Logan, then said hello to the Pasadena Pet Motel and STK9 Training teams. David Fine of Bark N Bag regaled us with a Bernadette Peters birthday story. We said Aloha to Kelly Ison who was introducing a new line of treats at Einstein Pets. The Luau Time dog treats are handcrafted from natural and nutritious, premium raw ingredients in the USA. The treats are produced in small batches with only seven ingredients: Oat Flour, Coconut, Pineapple, Honey, Pork, Ginger, Chia Seed. BarkLife Market & More in Seminole and St. Pete carries the Einstein Pets line of treats. By the way, Abbey the Westie takes her job as taste tester serious. She remained at the Sarasota headquarters, working her little wiggle butt off. Way to take one for the Einstein Pets team, Abbey.

Curious Puck, our canine traveling companion, was a trooper. He allowed exhibitors to treat him, pet him and try some things on him. He didn’t turn his nose up to anything, even bravely pulling a bone out of a basket at one of the booths. Special thanks to Puck’s human, Heather Schulman, for bringing him along.

 

We loved hearing about companies donating a portion of their sales to various animal advocacy programs – especially the smaller businesses. Found My Animal is one such company out of Brooklyn, New York who, over the years, has supported Austin Pets Alive, Best Friends Animal Society and Bully Breed Rescue, to name a few. We were first introduced to their gorgeous line of collars and leashes by Rene of Hyde Park’s Downtown Dogs, many years ago.

Cool Find – PillStashios is a company that makes an edible pill stasher for dogs. You’ll find it at Pets Life Naturally in Palmetto and The Doggie Bag in Lakeland. The product, inspired by nature, looks like a pistachio. You insert the pill inside the edible stasher, snap it shut and serve it to your dog. We were given some samples for Dougie, our Scottish Terrier, who is on medication for skin allergies. It’s a dream to use and he loves the taste. The PillStashios product is 100% natural, free of gluten, wheat, corn and soy. This was a fun product and great group of people at the booth.

PillStashios.jpg

Raising the Woof – Food and treats were a big part of Global Pet Expo. It was good to see so many new products offering a variety of options for the consumer and their pets. We LOVE Pawsitively Pure Dog Food, a Central Florida company offering a line of products that include dog food, dog treats and bone broth. They use only the finest, freshest and purest human-grade ingredients. “We are committed to replacing conventional ingredients with certified organic alternatives whenever possible,” said Carole Brooks, the Founder and CEO. Carole started her company in 2007, after that year’s major pet food recall. The company’s mascot and taste tester is Ryley Jones, a Weimaraner. Carole gave us a sample of the fresh-made bone broth after we told her about Rita, our MinPin who has arthritis. She is digging the broth on top of her kibble.

Paws_Pure_DogFoodIt’s A Wrap – The work that all of these companies put into their products, then the time they take to travel, display and talk about them is impressive. Equally impressive: the number of pet retailers walking the floor looking for the most innovative products to bring to their customers. Check in with your local independent retailer and find out what new goodies are in store for you and your dog. Until next year, #GlobalPetExpo. We were doggone tired and our feet were definitely barking by day’s end.

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Treat Me Right.

Rawhide is a dangerous treat, given unknowingly by pet parents to their dogs. It is not, as many folks believe, the by-product of the beef industry nor is it made of dehydrated meat. It is actually the by-product of the leather industry. Producing rawhide begins with the splitting of an animal hide, usually from cattle. The top grain is generally tanned and made into leather products, while the inner portion, in its “raw” state, goes to the dogs. Harmful chemicals, glue and paint are added to the product. A brief 4-step explanation below this illustration describes how the actual process transforms the hide to the dangerous chew stick. And, below the explanation, we’ve included some safer, healthier treat option suggestions (vegetarian option as well).

deadliest_chew_toy

STEP 1: Normally, cattle hides are shipped to tanneries for processing. The hides are treated with a chemical bath to help “preserve” the product during transport to help prevent spoilage.

Once at the tannery, the hides are soaked and treated with either an ash-lye solution or a highly toxic recipe of sodium sulphide liming. This process will help strip the hair and fat that maybe attached to the hides themselves.

The hides are then treated with chemicals that help “puff” the hide, making it easier to split into layers. The outer layer of the hide is used for goods like car seats, clothing, shoes, purses, etc. But, it’s the inner layer that is needed to make the rawhide, and other things like gelatin, cosmetics, and glue.

STEP 2: The post-tannery stage: Hides are washed and whitened using a solution of hydrogen peroxide and/or bleach; this will also help remove the smell of the rotten or putrid leather. (Research also shows that other chemicals maybe used to help the whitening process if the bleach isn’t strong enough.)

STEP 3: Now it’s time to make these whitened sheets of this “leathery by-product” look delicious. So, here is where the artistic painting process comes in.

Basted, smoked, and decoratively tinted products might be any color (or odor) underneath the coating of (often artificial) dyes and flavors. They can even be painted with a coating of titanium oxide to make them appear white and pretty on the pet store shelves.

The Material Safety Data Sheet reveals a toxic confection containing the carcinogen FD&C Red 40, along with preservatives like sodium benzoate. Tracking the effects of chemical exposure is nearly impossible when it’s a matter of slow, low-dose poisoning.

STEP 4: How does it last forever? Because the FDA does not consider these chews to be food, it’s a free for all when it comes to the manufacturers of these leather strips, and the products they may want to add to these chews, to get them to last forever. Any sort of glue may be added here to help ensure they never come apart.

When tested: Lead, arsenic, mercury, chromium salts, formaldehyde, and other toxic chemicals have been detected in raw hides.

Finally, it’s time to package and attach all the glorious marketing labels to the product. The fine print warning is attached with some rawhide products:  “Choking or blockages. If your dog swallows large pieces of rawhide, the rawhide can get stuck in the esophagus or other parts of the digestive tract. Sometimes, abdominal surgery is needed to remove them from the stomach or intestines. If it isn’t resolved, a blockage can lead to death.“

How do proactive veterinarians feel about these chews? This is what world-renowned veterinarian Doctor Karen Becker has to say on the matter:

“The name ‘rawhide’ is technically incorrect. A more accurate name would be processed-hide, because the skin isn’t raw at all. But the term “rawhide” has stuck. Rawhide chews start out hard, but as your dog works the chew it becomes softer, and eventually he can unknot the knots on each end and the chew takes on the consistency of a slimy piece of taffy or bubble gum. And by that time your dog cannot stop working it — it becomes almost addictive.At this point, there’s no longer any dental benefit to the chew because it has turned soft and gooey, and, in fact, it has become a choking and intestinal obstruction hazard.“

An investigation by Humane Society International stated in their report, “In a particularly grisly twist, the skins of brutally slaughtered dogs in Thailand are mixed with other bits of skin to produce rawhide chew toys for pet dogs. Manufacturers told investigators that these chew toys are regularly exported to and sold in U.S. stores.”

Healthy, Safer & Delicious Treat Alternatives, as Suggested by THE NEW BARKER dog magazine.

Treat_Trio

  1. Atticus’ Own Pet Products – a variety of delicious treats, chock full of all things healthy, like glucosamine and chondroitin. A super treat to keep you dog’s hips and joints healthy. The jerky is made from USDA-certified, all-natural chicken breast from family farms right here in the USA. In fact, Atticus’ Own Pet Products is headquartered right here in Florida. Grain free. No wheat, corn, soy or additives. In addition to the chicken jerky, Atticus’ Own offers Fish Jerky treats “like heaven in a bag…” A great source of omega-3’s. For dogs and cats. Follow the adventures of Atticus’ Own Gibbs and Sunshine at Atticus’ Own Pet Products. Better yet, order up some treats at http://www.atticusown.com
  2. Earth Animal No-Hide Chicken Chews – 100% USA-sourced chicken, made in the USA.  The chicken has been carefully rolled, cooked and uniquely dried for a one-of-a-kind chew. No hormones or additives. Also available: Beef and Salmon. You’ll find these delicious dog treats at fine Florida dog stores such as Dog Mania & Cats in Dade City.
  3. Al CaBONES – We’ve watched customers load up on these treats, as their dogs just love them. The treats are actually beef marrow bones wrapped in chicken. No additives, preservatives or fillers. All goodness, sourced and made in the USA. Bada bing, bada boom. Trust us. This is a treat your dog can’t refuse. Available at fine independent pet retail stores including Fluffy Puppies in Clearwater and Pet Food Warehouse in St. Petersburg. einsteinpets_ilovelucy
  4. Einstein Pets – What about an alternative for the vegetarian lover?  Einstein Pets uses only ingredients that matter. Ingredients like oats, rich in nutrients. Veggie Time dog treats are made with real carrots, turmeric and chia which promotes heart and liver health. This Sarasota, FL company is turning heads in the pet treat industry with awards from Pet Product News and the Best Brand award from American Choice Awards. You’ll find them at fine independent pet retail stores including Wet Noses, Sarasota; Bark Life, Seminole; Downtown Dogs, Tampa’s Hyde Park; The Modern Paws, Tampa; Wag Natural Pet Market, Tampa’s Davis Island; Earthwise Pet Supply in Gainesville, Valrico, Naples and Jacksonville Beach.

Finally – always supervise your pet when giving any chew treats. It’s also a good idea to check with your veterinarian, especially if your dog is on a special diet.

Sources: Pet nutrition blogger Rodney Habib, Planet Paws, The Whole Dog Journal and The Bark.

THE NEW BARKER dog magazine, established in 2006, publishes quarterly. Each cover of THE NEW BARKER dog magazine features an original work of art by a different Florida artist. For more information, visit http://www.TheNewBarker.com

 

Every Home Should Have a Dog. And Every Dog Should Have a Home.

Yes, we do love dogs. Leanne came perfectly dressed to work The New Barker dog magazine booth during Florida's Largest Home Show at the Florida State Fairgrounds.
Yes, we do love dogs. Leanne came perfectly dressed to work The New Barker dog magazine booth during Florida’s Largest Home Show at the Florida State Fairgrounds.

Florida’s Largest Home Show and The New Barker dog magazine have teamed up to bring something warm and fuzzy to the Florida State Fairgrounds this Friday, Saturday and Sunday (October 18, 19 and 20). The Fall Fling Adopt-A-Pet will provide a free venue for Florida rescue groups to showcase their adoptables, hand out information and even collect donations for their cause: saving dogs from euthanasia.

For 29 years Turner Expo has produced Florida’s Largest Home Show in the Tampa Bay Area. With more than 900 exhibits, the shows have been selected as one of the top 30 premiere home shows in the country and featured in the National Home & Garden Show Series. The success of the shows inspired Turner Expositions co-owner Paige Kolm, to give back to her community, which has been so supportive of the Home Shows. The avid dog lover is concerned about the high rate of euthanasia and the number of homeless dogs. It is a fact that an astounding 9,000 dogs and cats are killed every day in shelters across the country. “I just wanted to stop being an observer and become a doer. We, as a community, have to help change this situation, and we cannot rely on one entity to shoulder the entire burden,” said Paige.

Of particular benefit to the rescue groups’ adoption efforts is that visitors coming to The Home Show are prepared to shop for the home. In other words, people come with the mindset to spend money. “It’s an entirely different demographic and vibe for the shelters and rescue groups participating,” said Anna Cooke, editor of The New Barker dog magazine. While browsing aisle after aisle of appliances, the latest in home entertainment technology, bedroom decor and comfort options, landscaping, high tech cookware and more, the visitor is pleasantly surprised by the appearance of puppies and dogs. “It’s a nice break for the shopper to interact with the dogs. And, it gives the volunteers fostering the adoptables an opportunity to reach out to a new group of people,” added Cooke. “Maybe some dogs will be adopted. Maybe some shoppers will be inclined to make a donation. In either case, we’re informing more people, outside of the world of rescue, about the work these volunteers are doing.”

Volunteer Pat Hose accepts a donation from The New Barker dog magazine.
Pat Hose, a volunteer for Dalmatian Rescue of Tampa Bay, accepts a donation from The New Barker dog magazine. The New Barker donated five dollars of each magazine subscription purchased via the Dalmatian Rescue of Tampa Bay website.

The Spring Show in March, 2013 was the first time Florida’s Largest Home Show invited the rescue groups. Animal Based Charities helped coordinate the rescue groups. “We had more than 25 groups participate over the three-day event,” said Kolm. “We were so pleased with the response from our guests, that we decided to do it again for our Fall Home Show.”

Home Sweet Dog Home. The New Barker booth during the Spring Home Show and Adoption Fling featured products by Bowsers Pet Products.
Home Sweet Dog Home. The New Barker booth during the Spring Home Show and Adoption Fling featured products by Bowsers Pet Products.

In conjunction with the Fall Fling Adopt-A-Pet, on Saturday, Bay Area Kennel Clubs are participating in an AKC Responsible Dog Ownership Day. There will be Canine Good Citizen evaluations, demonstrations in Freestyle, Agility and Rally/Obedience. One-on-one sessions with a trainer, a Meet the Breed Parade and more. At The New Barker booth, homeowners will be able to speak with experts about liability insurance for their dogs, a different kind of home security and personal protection option, hospice care/end-of-life planning for the family pet and more. IN DOG WE TRUST will be selling their official NFL sanctioned line of dog bandanas.

Show hours are Friday, October 18, 11a-6p; Saturday, October 19, 11a-7p; Sunday, October 20, 11a-5p. The event is free on Friday during the ABC Action News FREE Friday. On Saturday and Sunday, adult tickets are $8; senior tickets are $7; children under 12 get in free. The Florida State Fairgrounds is located at 4800 US Highway 301 North, Tampa. Attendees will want to use the 301 entrance gate.

Yes, Florida's Largest Home Show is Dog Friendly.
Yes, Florida’s Largest Home Show is Dog Friendly.

Contacts:

Paige Kolm/Turner Expositions/813.677.6925

Anna Cooke/The New Barker Dog Magazine/727.214.7453