Fix At Four Advertising Campaign Targeting Dog and Cat Owners.

Best Friends Animal Society is co-hosting Pet Super Adoptions across the country. The New Barker dog magazine will be attending one this weekend at the pop-up adoption center for First Coast No More Homeless Pets, 10503 San Jose Boulevard in Jacksonville, Florida. The goal is to find forever homes for 200 dogs, puppies, kittens and cats.

One of the first tenets of the No Kill movement is the need to try and control over pet population through spaying and neutering. The fact of the matter is, though, 80 percent of pet owners actually do spay and/or neuter their pets. So, why do we continue to have an over abundance of kittens and puppies in shelters? Best Friends says there is still a lot of confusion as to when animals should be spayed or neutered. Female cats and dogs can actually start having litters as young as four months old.

Thanks to the help of TM Advertising and MRM in Salt Lake City, Best Friends has a series of cool, creative television spots, appropriately titled, Fix at Four. The campaign was created on a bare-bones budget, and the PSAs will be available for use online, posters, screensavers and TV.

The funny spots feature dogs and cats as they face the daunting task of parenting much too soon – but with a quirky twist. For example, one of the Fix at Four spots, Afternoon Stroll has a plot that makes it appear as if a harried father is trying to keep a bunch of “interested” local boys from being too interested in his young daughter.

TM’s chief creative officer, Bill Oakely said, “Given the fact there was very little money in the budget, there was a tremendous number of resources, artists, editors, musicians and actors helping with this. Lots of expensive talent gave up their time and effort for these spots.”

Among the stars of the PSAs are Modern Family’s Eric Stonestreet, Oscar-winning actress Linda Hunt and musician Paula Cole.

While all of the spots are lighthearted, like “Afraid of That,” the statistics are all too real and still anything but. Half of all pets born in the United States are accidents, leading to so many being killed in shelters each year. Thanks to counties like Manatee, Broward, and Duval, their communities are embracing the No Kill movement. Other communities, like Hillsborough, Citrus and Palm Beach counties are assessing how to proceed. Wouldn’t it be amazing if Florida became the first No Kill state in America?

What’s Your Name? Is It Bronco or Bronx?

My dog’s name is Tebow. No, it’s Bronco. No, wait a minute, it’s Bronx.
New York Jets quarterback and former Florida Gator QB, Tim Tebow is hard at work with his new teammates. But the real news, making headlines right now, is the fact that he changed the name of his dog from Bronco to Bronx. Some dog and football fans are concerned the Rhodesian Ridgeback could become confused, even sighting concerns on Twitter that Tebow is a bad dog owner. Some are weighing in, saying it’s cruel to change a dog’s name.

But, re-naming a dog is not an unusual occurrence. How many families have changed the name of their newly adopted dog after bringing him or her home from a shelter? Heck, dogs adapt to new names, just like football players adapt to new teams. For dogs, it’s love+food = adaptation. For football players it’s adulation+money = adaptation.

At least Tebow isn’t adding tattoos to his dog’s body a la LaDainian Tomlinson.

Confused dog? Let us know what you think. And while you ponder the question, we’ll leave you with this little ditty by Don and Juan. By the way, you haven’t lived until you’ve been serenaded by the love of your life with this beautiful classic, a cappella, no less. You had me at “shooby doo wap wa da.”

I Wish There Were More Weekends Than Weekdays.

By now, many of you have noticed: We didn’t have much of a Winter here in Florida. And, as a Floridian who truly loves tropical weather, I am certainly not complaining. But an unseasonably warm Winter in Florida does present other problems, mainly a proliferation of bugs. So, as we prepare to put out the Spring issue of The New Barker, we are gearing up to tackle fleas, ticks and other critters that will just plain bug us and our companion pets if we are not prepared. In our Dog HomeFront section, we’ll have tips and ‘todes on dog friendly landscaping.

The Spring issue of The New Barker will feature some amazing dogs at play and at work. And, thanks to our contributing rover reporters from all over the state, we’re featuring dog friendly events and stories from the Panhandle to the Palm Coast, Miami and the Florida Keys, Dunedin to DeLand.  Our dog social calendar was pretty full this first quarter of 2012. And the next few months are shaping up to be ultra busy with dog events across the state. While we print a three month calendar in each issue, our online calendar is updated at least once a  week. Be sure to sign up for Weekend PupDates, The New Barker email blast that goes out about two times a month, letting you know about the hottest dog friendly events, and venues in Florida.

The Spring issue will also feature opportunities to win dog friendly getaways, some pretty impressive gift items, and gift certificates at some of Florida’s favorite places to dine. As a lifestyle magazine, we will be featuring unique perspectives on the AKC Eukanuba National Championships, the Florida Classic Clusters in Brooksville, and of course our annual trek to New York City for the Westminster Kennel Club Dog Show. Oh, and find out how your dog could become our bikini-clad, pull out centerfold in the Summer issue.

One of our favorite feature pieces in the Spring issue involves Manatee County Animal Services, and their promise to be a No Kill community by the end of 2012. Thanks to their county commissioners, the public and folks like Chris Weiskopf, they are well on their way. Some other towns in Florida are working on following suit with Manatee County, while others are taking a wait-and-see attitude. Meanwhile, dogs continue to die in shelters across the state, despite the number of rescue groups willing to step up and help out. And while you might expect many of the deaths to be Pit Bull-related, count Yorkies, Dachshunds, Chihuahuas, Dalmatians and Boxers among the statistics. In this issue we welcome a contributing original feature from Nathan Winograd.

Thanks to the  Humane Society of Manatee County and Realize Bradenton, we are bringing the creative team behind An Act of Dog to Florida. Meet Mark Barone and his partner Marina Dervan, and come see some of the poignant work Mark is painting. He has committed the next two years of his life to painting the portraits of 5500 dogs euthanized in shelters across the country. Why 5500? That is the average number of dogs euthanized – every single day in this country. The couple will be in Bradenton during The New Barker co-hosted The Artful Purpose Art Show, March 24. The show coincides with the Annual Paws in Motion walk on the riverfront for the Humane Society of Manatee County. And, both events take place in the same vicinity and general timeframe (8a-2p) as Downtown Bradenton’s Saturday Morning Farmer’s Market.

One last piece of business before I sign off and jump back on production. Since July of 2011, I have had the extreme pleasure of being part of a radio program produced by CMA award-winning radio personality, Skip Mahaffey. While I still get flummoxed and tongue-tied (thank goodness for Skip’s uncanny ability to recognize my deer-in-the-headlights look) we are having a lot of fun. Our live interviews have included Elvin Bishop, Nathan Winograd, Guy Gilchrist, Dr. Marty Becker, Victoria Stilwell and Aaron Tippin to name but just a few. Recently, we had a young man who was inspired by his Jack Russell to help raise money and awareness for Canine Cancer. When Spiro Cromwell’s dog, Jack was diagnosed with cancer, he was sad, but wanted to do something for all of the other dogs living with cancer. He became involved with the National Canine Cancer Foundation, and has raised a little more than $2,000 over the last two years.

Spiro, his mother Emerald and their new puppy Murphy visited with us in the studio for a live interview. At one point, we lost contact with the production booth and with Skip who was on Skype. Our producer came into the booth trying to figure out why our computers were not receiving a connection. Turns out, Murphy, the puppy that he is, chewed through the wires. Live radio – you just never know what’s going to happen next.

Tune in to The SkipShow this Monday, March 19 between 1p and 2p EST as we interview Mark Barone and Marina Dervan with An Act of Dog. We’ll also have a volunteer from Golden Retriever Rescue of Mid-Florida and most likely a few guest surprises as well. We always feature songs that are dog-themed in content like Man of the Hour by Nora Jones,  and Like My Dog by Billy Currington. Enjoy.

Spiro, upon discovering that his dog, Murphy chewed through the wires in the studio during the airing of The SkipShow with The New Barker.
Spiro, Emerald and Murphy recently visited with The New Barker during the airing of The SkipShow radio program.