Fix At Four Advertising Campaign Targeting Dog and Cat Owners.

Best Friends Animal Society is co-hosting Pet Super Adoptions across the country. The New Barker dog magazine will be attending one this weekend at the pop-up adoption center for First Coast No More Homeless Pets, 10503 San Jose Boulevard in Jacksonville, Florida. The goal is to find forever homes for 200 dogs, puppies, kittens and cats.

One of the first tenets of the No Kill movement is the need to try and control over pet population through spaying and neutering. The fact of the matter is, though, 80 percent of pet owners actually do spay and/or neuter their pets. So, why do we continue to have an over abundance of kittens and puppies in shelters? Best Friends says there is still a lot of confusion as to when animals should be spayed or neutered. Female cats and dogs can actually start having litters as young as four months old.

Thanks to the help of TM Advertising and MRM in Salt Lake City, Best Friends has a series of cool, creative television spots, appropriately titled, Fix at Four. The campaign was created on a bare-bones budget, and the PSAs will be available for use online, posters, screensavers and TV.

The funny spots feature dogs and cats as they face the daunting task of parenting much too soon – but with a quirky twist. For example, one of the Fix at Four spots, Afternoon Stroll has a plot that makes it appear as if a harried father is trying to keep a bunch of “interested” local boys from being too interested in his young daughter.

TM’s chief creative officer, Bill Oakely said, “Given the fact there was very little money in the budget, there was a tremendous number of resources, artists, editors, musicians and actors helping with this. Lots of expensive talent gave up their time and effort for these spots.”

Among the stars of the PSAs are Modern Family’s Eric Stonestreet, Oscar-winning actress Linda Hunt and musician Paula Cole.

While all of the spots are lighthearted, like “Afraid of That,” the statistics are all too real and still anything but. Half of all pets born in the United States are accidents, leading to so many being killed in shelters each year. Thanks to counties like Manatee, Broward, and Duval, their communities are embracing the No Kill movement. Other communities, like Hillsborough, Citrus and Palm Beach counties are assessing how to proceed. Wouldn’t it be amazing if Florida became the first No Kill state in America?

Author: Anna Cooke

Anna Cooke put a fine art career on hold to enter the advertising world. The name Anna Cooke became synonymous with creative excellence as she went on to become a celebrated art director and then creative director of international renown. Her award-winning design work for industry giants ABC, D&B, and others, eventually led to an agency partnership which exists to this day. Anna Cooke is also co-founder and editor of the awarding-winning dog magazine, The New Barker. "What matters most is what you have done, not what others have done to you."

3 thoughts on “Fix At Four Advertising Campaign Targeting Dog and Cat Owners.”

  1. What a wonderful campaign… would love to see these ads airing on all channels. Creating a no-kill Florida is something I hope we see in my lifetime.

    1. I certainly wish for and envision that *No-Kill* becomes the standard for every single shelter in the United States within the next several years at most! It is imperative that we human beings who comprehend this issue, find more ways and means to get across to those humans who are being careless and non-caring about animal life being brought about just to be snuffed out in the most callous manner.

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