Belgrade Scoops the Poop.

The city of Belgrade (Serbia’s capital) has found a cheeky (pun intended) way to promote scooping the poop. Apparently, Belgrade has a pretty big problem with dog owners not cleaning up after their pets.

City officials hired advertising agency McCann Erickson Belgrade to create an awareness campaign that also proves the town doesn’t have a shortage of nice butts. In theory, the campaign suggests that when residents bend over to clean up the dog poop, they’re actually creating an even more beautiful city in more ways than one.

This information comes to The New Barker, Florida’s top dog magazine, via Ads of the World.

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